Phat Jars was launched in April 2018 on Instagram by Adrina Chung and later on partnered up with Brandon Yek in 2019.
The concept of having cakes in a jar was to be able to reduce the amount of plastic and paper we use as glass jars can be reused and recycled. As a bonus, it was also a rather fresh concept in Perth as no one has yet to venture into it.
The idea behind the logo and branding was "Jar of Fats". As cakes and icings have a lot of sugar and butter, making it literally a jar of fats! In case you didn't know, there's a fat man lying on top of the lid in the logo! (How cheeky!)