Phat Jars is perth's first online jarcake shop. It was launched in April 2018 on Instagram by Adrina Chung and later on partnered up with Brandon Yek in 2019.
The concept of having cakes in a jar was to try and reduce our carbon footprint. By using glass jars and paper bags as our packaging, we are able to reduce the amount of plastic and paper we use as glass jars can be reused and recycled. As a bonus, it was also a rather fresh concept in Perth as no one has yet to venture into it.
The idea behind the logo and branding was "Jar of Fats". As cakes and icings have a lot of sugar and butter, making it literally a jar of fats! In case you didn't know, there's a fat man lying on top of the lid in the logo! (How cheeky!)